About me
ANATOLII SHAKH
With a product-first mindset and a strong UX foundation, I design scalable digital solutions that balance user needs, technical constraints, and business objectives.
I collaborate closely with product managers, developers, and stakeholders to ship meaningful, data-driven experiences from concept to launch.
Discover My Journey in Design
From early curiosity about how products work to designing full-scale digital experiences, my journey is driven by a passion for solving real user problems.
I combine UX thinking, product strategy, and visual design to create intuitive, purposeful, and scalable digital products.
Art Director
Betcore
2024–2025
Art Director
Betcore
2024–2025
Art Director
Betcore
2024–2025
Product Designer
Entain
2021–2024
Product Designer
Entain
2021–2024
Product Designer
Entain
2021–2024
Principal Art Director
Monolithmind
2019–2021
Principal Art Director
Monolithmind
2019–2021
Principal Art Director
Monolithmind
2019–2021
UX/UI Designer
Dukascopy Bank SA
2017–2019
UX/UI Designer
Dukascopy Bank SA
2017–2019
UX/UI Designer
Dukascopy Bank SA
2017–2019
DESIGNING PRODUCTS WITH STRATEGY & IMPACT
My process combines product strategy, UX thinking, and design execution to build products that solve real user problems and drive measurable business results.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
New release
Preview
About me
ANATOLII SHAKH
With a product-first mindset and a strong UX foundation, I design scalable digital solutions that balance user needs, technical constraints, and business objectives.
I collaborate closely with product managers, developers, and stakeholders to ship meaningful, data-driven experiences from concept to launch.
Discover My Journey in Design
From early curiosity about how products work to designing full-scale digital experiences, my journey is driven by a passion for solving real user problems.
I combine UX thinking, product strategy, and visual design to create intuitive, purposeful, and scalable digital products.
Art Director
Betcore
2024–2025
Art Director
Betcore
2024–2025
Art Director
Betcore
2024–2025
Product Designer
Entain
2021–2024
Product Designer
Entain
2021–2024
Product Designer
Entain
2021–2024
Principal Art Director
Monolithmind
2019–2021
Principal Art Director
Monolithmind
2019–2021
Principal Art Director
Monolithmind
2019–2021
UX/UI Designer
Dukascopy Bank SA
2017–2019
UX/UI Designer
Dukascopy Bank SA
2017–2019
UX/UI Designer
Dukascopy Bank SA
2017–2019
DESIGNING PRODUCTS WITH STRATEGY & IMPACT
My process combines product strategy, UX thinking, and design execution to build products that solve real user problems and drive measurable business results.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
New release
Preview
About me
ANATOLII SHAKH
With a product-first mindset and a strong UX foundation, I design scalable digital solutions that balance user needs, technical constraints, and business objectives.
I collaborate closely with product managers, developers, and stakeholders to ship meaningful, data-driven experiences from concept to launch.
Discover My Journey in Design
From early curiosity about how products work to designing full-scale digital experiences, my journey is driven by a passion for solving real user problems.
I combine UX thinking, product strategy, and visual design to create intuitive, purposeful, and scalable digital products.
Art Director
Betcore
2024–2025
Art Director
Betcore
2024–2025
Art Director
Betcore
2024–2025
Product Designer
Entain
2021–2024
Product Designer
Entain
2021–2024
Product Designer
Entain
2021–2024
Principal Art Director
Monolithmind
2019–2021
Principal Art Director
Monolithmind
2019–2021
Principal Art Director
Monolithmind
2019–2021
UX/UI Designer
Dukascopy Bank SA
2017–2019
UX/UI Designer
Dukascopy Bank SA
2017–2019
UX/UI Designer
Dukascopy Bank SA
2017–2019
DESIGNING PRODUCTS WITH STRATEGY & IMPACT
My process combines product strategy, UX thinking, and design execution to build products that solve real user problems and drive measurable business results.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
01.
Research & Strategy
At this stage, I deeply explore the product, users, and business context. I analyze user needs, product goals, metrics, and constraints to identify real problems and opportunities. This research forms a clear product direction and aligns design decisions with business impact.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
02.
Concept & Ideation
Here, I generate and validate product ideas that balance user value and business goals. I translate insights into user flows, wireframes, and product concepts, quickly testing assumptions through prototypes. The focus is on finding the most effective solution — not just a beautiful one.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
03.
FEEDBACK, ITERATION & DELIVERY refinement
Product design is an iterative process. I collaborate closely with stakeholders, collect feedback, analyze results, and refine solutions based on data and real usage. This ensures the product evolves, performs better over time, and delivers continuous value to users and the business.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
04.
Testing & Optimization
I validate design decisions through usability testing, experiments, and data analysis. By identifying friction points and performance gaps, I continuously optimize the product experience. The goal is to improve key metrics, reduce user effort, and ensure the product works consistently across platforms and devices.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
05.
Launch & Delivery
I support the product from final handoff to launch and beyond. Working closely with engineers and stakeholders, I ensure smooth delivery and high design quality in production. After launch, I monitor product performance, gather insights, and iterate to help the product scale and evolve.
New release
Preview