Art Direction: Defined the visual identity and style for a portfolio of instant and crash games, balancing casino UX with casual game aesthetics.

Concept Development: Created unique game concepts (strength challenges, forging, UFO grabbers, coin stacks) adapted for iGaming markets.

UI/UX Design: Designed intuitive game interfaces with clear multipliers, progress bars, and betting controls to maximize playability.

Animation & Interaction: Directed implementation of dynamic animations and visual feedback to increase player engagement and excitement.

Team Leadership: Led a team of artists, animators, and UI designers, ensuring high-quality delivery within tight production timelines.

Business Alignment: Worked closely with product owners to optimize games for monetization, retention, and market differentiation.

Cross-market Adaptation: Adjusted art and UI for multiple geos (EU, LATAM, Asia), ensuring cultural fit and compliance.